Generic messaging leaves ideal customers confused

Generic messaging leaves ideal customers confused

We'll team up with you to create a positioning strategy and messaging that highlights what makes you unique, so your target audience can see your value clearly.

We'll team up with you to create a positioning strategy and messaging that highlights what makes you unique, so your target audience can see your value clearly.

Worked with 25+ Brands

PROBLEM STATEMENT

PROBLEM STATEMENT

You have a great product. But...

You have a great product. But...

You are struggling to explain it clearly on your web pages.

You are struggling to explain it clearly on your web pages.

Unclear targeting and undifferentiated positioning lead to low conversions.

Struggling to find the right words that win perfect customers.

Inconsistent narrative leads to poor engagement & longer sales cycles

SOLUTION

SOLUTION

We'll zero in on your perfect customers and what makes them tick. Use their own words and research to create a homepage that's

Crystal clear, engaging, and converts like crazy.

We'll zero in on your perfect customers and what makes them tick. Use their own words and research to create a homepage that's

Crystal clear, engaging, and converts like crazy.

HOW IT WORKS

A good positioning powers all your GTM motions

Land a killer message. Standardize it across teams. Get it in market, fast!

HOW IT WORKS

A good positioning powers all your GTM motions

Land a killer message. Standardize it across teams. Get it in market, fast!

Find best-fit customer

Find best-fit customer

Focus on your most profitable market

Focus on your most profitable market

Identify the people who benefit most from your product. They face the exact pain point you solve for, making them more likely to buy your solution.

Identify the people who benefit most from your product. They face the exact pain point you solve for, making them more likely to buy your solution.

1

1

Lucas Chen

Age

31

Gender

Male

Family Status

Single

Children

None

Job Title

Investment Banker

Income

Six figure a year

Age

42

Gender

Female

Family Status

Married

Children

Two toddlers

Job Title

Insurance Provider

Income

Five figure a year

Jasmine Rivera

Age

36

Gender

Female

Family Status

Married

Children

One toddlers

Job Title

Consultant

Income

Five figure a year

Amara Patel

Age

29

Gender

Male

Family Status

Single

Children

None

Job Title

Content Creater

Income

Six figure a year

Benjamin Hayes

Age

32

Gender

Female

Family Status

Single

Children

None

Job Title

Senior Executive

Income

Six figure a year

Isabella Nguyen

Best fit ICP

Lucas Chen

Age

31

Gender

Male

Family Status

Single

Children

None

Job Title

Investment Banker

Income

Six figure a year

Age

42

Gender

Female

Family Status

Married

Children

Two toddlers

Job Title

Insurance Provider

Income

Five figure a year

Jasmine Rivera

Age

36

Gender

Female

Family Status

Married

Children

One toddlers

Job Title

Consultant

Income

Five figure a year

Amara Patel

Age

29

Gender

Male

Family Status

Single

Children

None

Job Title

Content Creater

Income

Six figure a year

Benjamin Hayes

Age

32

Gender

Female

Family Status

Single

Children

None

Job Title

Senior Executive

Income

Six figure a year

Isabella Nguyen

Best fit ICP

Value proposition canvas

Value proposition canvas

Write for all your customer personas

Write for all your customer personas

Get framework to know which value and feature to highlight for different personas - without confusing any of them.

Get framework to know which value and feature to highlight for different personas - without confusing any of them.

2

2

Function

Designation

Pain-Point

Key Value Proposition

Features

Marketing

HR

Design

Head of Design

It’s difficult to ensure my team follows brand design guidelines.

Create reusable brand components your team can pick and drop

Design system functionality with reusable assets

Leadership

Function

Designation

Pain-Point

Key Value Proposition

Features

Marketing

HR

Design

Head of Design

It’s difficult to ensure my team follows brand design guidelines.

Create reusable brand components your team can pick and drop

Design system functionality with reusable assets

Leadership

Positioning map

Positioning map

Differentiate from competitors

Differentiate from competitors

Your company is one of a kind – and your positioning should be too. Tell a unique story competitors can’t steal.

Your company is one of a kind – and your positioning should be too. Tell a unique story competitors can’t steal.

3

3

Competitor 2

Competitor 3

Competitor 4

Competitor 5

Competitor 1

Ease of use

Pricing

Analytics

Collaboration

Security

Is an “enterprise” product

Support

API Integrations

Customizations

Your Product

Competitor 2

Competitor 3

Competitor 4

Competitor 5

Competitor 1

Ease of use

Pricing

Analytics

Collaboration

Security

Is an “enterprise” product

Support

API Integrations

Customizations

Your Product

Top-level messaging

Top-level messaging

Quickly clearly explain your product

Quickly clearly explain your product

We write the words—for you or with you.

Discover the best way to speak about your product so it makes the most sense to your customers.

We write the words—for you or with you.

Discover the best way to speak about your product so it makes the most sense to your customers.

4

4

See who’s working on what.

Gain visibility on your team’s work.

See, find and fix issues quickly across your IT landscape.

Purpose-built platform to accelerate the identification, diagnosis, and resolution of issues across complex IT environments.

See who’s working on what.

Gain visibility on your team’s work.

See, find and fix issues quickly across your IT landscape.

Purpose-built platform to accelerate the identification, diagnosis, and resolution of issues across complex IT environments.

Copywriting and Wireframing

Craft a cohesive product narrative

Craft a cohesive product narrative

Structure sections by the most critical buying criteria to show how your product's unique features meet buyer goals.


Being unique gets you noticed, and noticed gets you chosen.

Structure sections by the most critical buying criteria to show how your product's unique features meet buyer goals.


Being unique gets you noticed, and noticed gets you chosen.

5

5

Sourav

Sourav

40 DAYS PROGRESS

40 DAYS PROGRESS

We know, Positioning is hard!

How we solve your messaging challenges

How we solve your messaging challenges

Discovery

14 Days

Discovery

14 days

Discovery

14 days

Competitive Analysis

03 days

Competitive Analysis

03 days

Ideal Customer Profile Identification

04 days

Ideal Customer Profile Identification

04 days

Product Positioning

02 days

Product Positioning

02 days

Messaging Framework

04 days

Messaging Framework

04 days

Feedback

06 days

Feedback

06 days

Homepage Low-fidelity wireframe

07 days

Homepage Low-fidelity wireframe

07 days

Competitive Analysis

03 Days

Ideal Customer Profile (ICP) Identification

04 Days

Product Positioning

02 Days

Messaging Framework

04 Days

Feedback

06 Days

Homepage Low-fidelity wireframe

07 Days

WHY WORK WITH US

WHY WORK WITH US

PMM on-demand

PMM on-demand

Better positioning will get you where you want to be sooner and we can do it for you!

Better positioning will get you where you want to be sooner and we can do it for you!

Get started right away

Get started right away

We'll hit the ground running. Be it for positioning, landing pages or sales enablement assets.

We'll hit the ground running. Be it for positioning, landing pages or sales enablement assets.

Get more bang for your buck

Get more bang for your buck

Achieve your GTM goals without breaking the bank, at a price that'll make you smile.

Achieve your GTM goals without breaking the bank, at a price that'll make you smile.

We take charge and get results

We take charge and get results

Expect a clear value proposition from someone who secures wins.

Expect a clear value proposition from someone who secures wins.

30%

30%

Time Saved

Time Saved

from sourcing talent, onboarding and training.

from sourcing talent, onboarding and training.

65%

65%

Cost Effective

Cost Effective

than a $100k FTE or freelancers who charge upwards of $3500.

than a $100k FTE or freelancers who charge upwards of $3500.

Pricing

Pricing

Project Based

Retainer Based

Tier 1

$180

Talk to us

Choose any 1 Asset at a time

Landing Pages

Case Studies

Buyers Guides

Whitepapers & eBooks

Battle Cards

Product Video Scripts

Tier 2

$450

Talk to us

Choose any 3 Asset at a time

Landing Pages

Case Studies

Buyers Guides

Whitepapers & eBooks

Battle Cards

Product Video Scripts

Tier 3

$650

Talk to us

Choose any 5 Asset at a time

Landing Pages

Case Studies

Buyers Guides

Whitepapers & eBooks

Battle Cards

Product Video Scripts

Project Based

Retainer Based

Tier 1

$180

Talk to us

Choose any 1 Asset at a time

Landing Pages

Case Studies

Buyers Guides

Whitepapers & eBooks

Battle Cards

Product Video Scripts

Tier 2

$450

Talk to us

Choose any 3 Asset at a time

Landing Pages

Case Studies

Buyers Guides

Whitepapers & eBooks

Battle Cards

Product Video Scripts

Tier 3

$650

Talk to us

Choose any 5 Asset at a time

Landing Pages

Case Studies

Buyers Guides

Whitepapers & eBooks

Battle Cards

Product Video Scripts

Project Based

Retainer Based

Tier 1

$180

Talk to us

Choose any 1 Asset at a time

Landing Pages

Case Studies

Buyers Guides

Whitepapers & eBooks

Battle Cards

Product Video Scripts

Tier 2

$450

Talk to us

Choose any 3 Asset at a time

Landing Pages

Case Studies

Buyers Guides

Whitepapers & eBooks

Battle Cards

Product Video Scripts

Tier 3

$650

Talk to us

Choose any 5 Asset at a time

Landing Pages

Case Studies

Buyers Guides

Whitepapers & eBooks

Battle Cards

Product Video Scripts

Retainer

$60

/hr

Talk to us

One request at a time

Analytics setup + reporting

Project management

Easy credit card payments

Pause or cancel anytime

No scopes, no quotes, no billable hours

Positioning & Messaging

Positioning & Messaging

We'll work from scratch.

Includes home page + sales deck, internal memo

$1500

Are you an India-based startup?

Please schedule a call with us.

Please schedule a call with us.

Book a Call

You're in good hands

You're in good hands

Saurabh Wani

Content & Growth Lead - Simplified

Ex - Writesonic | Ex - Notion

Mohanty's first principle thinking ensured our landing pages resonated with the target audience. His customer-centric approach captured attention and drove conversions. He demonstrated strong ownership of each project and accurately reflected our brand identity. His dedication to excellence and strategic mindset make him an invaluable asset to any marketing team.

Mohanty's first principle thinking ensured our landing pages resonated with the target audience. His customer-centric approach captured attention and drove conversions. He demonstrated strong ownership of each project and accurately reflected our brand identity. His dedication to excellence and strategic mindset make him an invaluable asset to any marketing team.

Swati B

Senior Product Marketer, Uniqode
Ex - Vantage Circle

I worked with Sourav as a fellow product marketer. He excels in research, uncovering data insights that inform compelling product messaging. His data-driven approach ensures our marketing resonates with the target audience. Sourav's positive, collaborative spirit and experience across various SaaS companies make him adaptable to different business models and strategies. He is a tremendous asset to any organization refining or developing go-to-market plans.

Praveen Kumar

Growth Marketer, Wooqer

Ex - Intugine

Mohanty's strategic thinking and deep market understanding led to compelling messaging led to significant movement of our key KPIs. His data-driven approach and structured execution across channels were impressive. He is a fantastic collaborator, building strong relationships and ensuring successful product launches. Sourav is an invaluable asset to any marketing team.

Yoheswaran Gnanavel

Partnership Lead, SaaSPay

Ex - Canva, Ex - Simpl

Sourav its a breeze working with you. Your mastery of onboarding and funnel optimization is unparalleled. Your ability to craft copy that speaks directly to my customers' pain points was a game-changer. Thanks for making us see angles we could have easily missed. Your meticulous research and strategic landing page design have literally skyrocketed our conversions.

Riley

Head of Marketing, Cacheflow

Navaneeth Suresh K

VP Marketing, Avoma

Ex - Chargebee | Ex - Zoho

Sourav helped us build landing pages and create sales assets, showcasing his thorough understanding of product messaging. His work is always delivered on time and exceeds expectations. Sourav's ability to craft compelling content that resonates with our target audience has driven engagement and conversions. I would highly recommend working with Sourav for top-notch marketing expertise and consistent results.

Tanmay Choudhury

Product Marketing Leader

Ex - Oracle

Sourav possess the curiosity and strategic thinking that will be an asset to any young company. When faced with a problem, he dives into the why, and comes up with creative solutions. Sourav shows promise as a product marketer, and is a people's person, which makes it easy to work with him.

Ritu John

Content Marketing Lead, Docsumo

Ex - The Media Ant

Having Sourav on our team has been a game-changer. He combines strategic thinking with tactical execution, understanding the market and target audience to craft compelling messaging. This strategy led to a 10% increase in traffic. Sourav is also a fantastic collaborator, fostering strong relationships with all stakeholders and ensuring seamless product launches. His ability to communicate complex technical concepts clearly made him an invaluable asset to the team.

Garima Singla

Head of Marketing, Twid

Ex - Flipkart | Ex - Gaana

Sourav has been my go to person for a nuanced discussion on all things marketing. During our collabs, I have always been impressed with his attention to detail, clarity of thought & customer first attitude. His creative approach coupled with his analytical capability can be of great help to any organisation.

Akshay M

Head of Product, EventHQ
Co-founder Wrky.ai

Sourav's keen understanding of market dynamics, customer pain points, and competitive landscape was truly impressive. He helped us identify the gaps in our current messaging and provided us with an actionable framework to iterate and test for the messaging that hits the nail for our target audience.

Riya H

Product Marketer, Zeda

Ex - Mason

Sourav's product marketing expertise is top-notch! He excels at translating complex product features into compelling messaging that resonates with target audiences. His strategic thinking around a product's ICPs and buyer persona development ensures laser-focused GTM and outreach automation. Working with Sourav can guarantee impactful campaigns that drive qualified leads and product adoption.

Jitesh Dugar

Head of Growth, Wati

Founder - MediaJade

Sourav is a rockstar when it comes to executing Product Marketing. He not only comes with amazing ideas for GTM, but is also extremely good at executing them and driving brilliant results. I was fortunate to be working alongside Sourav to execute some WhatsApp automation to nurture leads and he took really good ownership of the entire project end to end. He is diligent and always full of ideas. I have also seen Sourav deliver great results as CRO and other Product Marketing functions.

Aanchal Parmaar

Freelance Content Marketer

Worked for Sprout Social

Sourav helped us revamp our landing pages and sales assets. He's got a great instinct for creating spot-on product messaging that really resonates. Plus he’s very serious on deadlines for deliverables and a great communicator. If you want to take your product marketing to the next level, Sourav is your guy. Trust me, you won't regret it!

Talk to us

Talk to us

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ALL ABOUT PMM

ALL ABOUT PMM